The thirteenth installment of leading national beauty group Sorbet’s male-only grooming emporium, Sorbet MAN, opened its doors in The Grove on Wednesday, the 1st of November 2017. The brand’s expansion is testament not only to the concept’s proven success but also a nod to the rise in popularity of male grooming in South Africa and beyond.
Natalie Ruwers, Sorbet MAN General Manager says: “This is an exciting journey for the Sorbet MAN brand in revolutionising the male grooming arena in South Africa. Globally we’ve seen that spending on grooming and luxury beauty items in the men’s category are only on the rise and we’re proud to offer South African men a place of their own place to relax, unwind and get groomed.”
The inaugural Sorbet MAN launched in September 2014 in Sandton City as the country’s one-stop, go-to grooming bar for today’s man-on-the-go who appreciates that looking good also means feeling good. It has been met with resounding success, and other salons include Cape Quarter and Sea Point in Cape Town, Village View in Bedfordview, Kyalami Corner Shopping Centre, Eastgate Shopping Centre, Rosebank Mall, Mall of Africa, Sandton City, Melrose Arch, Benmore Centre, Nicolway Shopping Centre and Menlyn Maine in Pretoria.
Offering the full gamut of on-trend male grooming treatments at value-for-money prices, Sorbet MAN in provides guests with the convenience of having all their needs met professionally, quickly and all in one place. In a stylish yet unintimidating and inviting space, the most discerning to the least metrosexual guests can choose treatments ranging from the very-popular facials to “less-salt-more-pepper” hair colour treatments, massages and “Man Plan” packages (including The 19th Hole: haircut, hot towel shave and a manicure). In addition to stocking leading international brands like Dermalogica, Blue Beards, Redken and KST, Sorbet MAN also offers guests complimentary whiskey, espresso, wifi and, of course, smiles on the side.
In addition to upholding Sorbet’s promise of a “no satisfaction pay-back guarantee”, Sorbet MAN also has a Groomers Club – enabling members to automatically earn Man Points every time they groom.